HTML5 – HTML (Hypertext Markup Language) is a language for structuring and presenting content for the web, including mobile. HTML5 is the fifth revision of the HTML standard and the initial version (released in 2008) comes with far more bells and whistles than previous versions of HTML. These new enhancements translate to more than 25 upgrades that streamline all web page elements, including directly embedding graphics and multimedia. Along with the help of cloud computing, HTML5 is helping to transform the internet into a faster, leaner environment.

Contact US to find out how your business can benefit from mobile strategy incorporating HTML5.

Mobile site development – The mobile internet is growing at a rate of over 400% per year. According to Gartner, more people will use their mobile phones than PCs to get online by 2014. But, according to Google, 79% of websites are NOT optimised for mobile interaction, creating a poor user experience for potential and existing customers.

Is your website optimized for mobile viewing?

Are you showing your mobile visitors the best you have to offer? Speak to webflow to see how you can!

Ten years ago, your website was deemed an essential tool for marketing and selling your products. Today, it’s your mobile presence that will set you apart.

Are Apps right for your business?

Mobile Website or Native App?
If you plan on having a mobile presence for your business, you should first consider whether you want to create a mobile application for users to download (native app) or a mobile website. Mobile websites and native apps can be very similar and the difference between the capabilities are narrowing rapidly. But which one should you choose?

Native Apps
Native apps are applications that are downloaded and installed onto the user’s mobile device from their systems app store (e.g. Apple’s App Store, Android’s Google Play, Windows Store and Blackberry’s App World).

Mobile Websites
Mobile websites are just like your usual desktop website, just developed to be easily usable on a handheld device (e.g. iPhone, HTC, etc).  They can either use your current desktop site and made to fit using Responsive Website Design or create a partly separate site that can be automatically redirected to, when on a handheld.

The Differences

Mobile Websites

  • Mobile websites are written in standard web languages such as HTML5, CSS3 and JavaScript which are accepted across all recent browsers.
  • Updating/ changing websites are instantly viewable across all devices and browsers.
  • Having only a single website to develop and manage across all platforms saves time and money.
  • Mobile websites can only access a few of the devices features, such as geolocation and media files. However, future advances in standard web languages continue to improve access to these features.
  • Websites aren’t as speedy because they have to be processed through a browser first.
  • Mobile websites can be found and directed by popular search engines (e.g. Google, Yahoo!, Bing, etc).
  • Mobile sites are required to have a personally developed subscription-based system to be able to charge the user.
  • Browsers used to view the website do required an internet connection.

Native Apps   

  • Native apps are required to be written in the platforms own language. That means if you want an app to work on different platforms, multiple versions of that app will have to be developed.
  • Supporting and sustaining an app (e.g. testing, compatibility issues and upgrading) requires the user to go into their devices app store and download/ install the update to view the new content or bug fixes.
  • Needing multiple versions of apps and updating them all individually is very time and cost consuming.
  • A devices native features (e.g. camera, flash, accelerometer, etc) can be integrated into the app.
  • Apps perform faster because they are directly processed through the device.
  • Visibility of an app is mostly only found on the platforms app store.
  • Companies can charge the user a small sum to be able to download the app, letting the app store handle the payment process.
  • They don’t require a network/ wireless connection.

Now Decide

When choosing which is best for you, think about what you are intending to do with your application. Ask yourself, how much am I willing to spend on time and money? Do I want to target all users on every platform or just the major ones? How important is the applications performance? How interactive will it be? Now decide if whether a native app or mobile website is best for you.
If you are still having trouble deciding or would like a quote, give me a call on 07 5607 0503.