Everybody is very well versed with the usage of the most commonly used search engine called ‘Google’.  But how many of its users are aware of the phenomenon that is being deployed to rank a particular website and display the search result according to the highest relevance of the site? Probably very few of its users who are from a technical background might be aware of such a phenomenon. Actually the phenomenon comes up in many different versions from time to time and Google Panda is the latest one to hit the market.

The newest version of this search results ranking algorithm of Google is developed by Navneet Panda, an IIT Kharagpur product and now a Google engineer. Initially this algorithm was meant to attack the useless websites that had either too many advertisements or at the worst the duplicate content copied from the authentic websites. After its first hit in the second month of the year 2011 many updated and successful versions came up to improve the situation regarding the search results. Google Panda was updated twice in the month of June 2012 itself.

As like every other technological advancement this too had to face some problems such as complaints by the original website publishers who were dragged down to lower ranks. But Google handled it successfully and provided a set of few guidelines to match with and check the status of a particular website. Google Panda ranks the website as a whole or its part rather than just pages and also penalizes the sites which use excessive SEO technique. It has affected 0.7% to nearly 1% of the search results all over the world since its last up gradation in the month of June this year. It is the 3.8 version of Google Panda that is functioning at present when a search is made on Google.

Joe Brown
Graphic Designer, Online Marketer,
Print Broker, Webmaster