Do you love your job? Have you felt unfulfilled in recent years? There is a global conscious shift on our planet and it has left many people feeling like something is missing in their higher purpose and the biggest change we are going to see is through business large and small.
Random example of corporate Consciousness: Bill Gates has pledged to give all of his £30billion ($58billion) fortune to charity – rather than leaving it for his children. – Good things are happening on the highest level!
Is this you?We’re all victims and perpetrators of unconscious binge marketing and advertising and we are just starting to question or wake up to this. As marketers, when we need to sell more, we simply turn up the volume and the frequency of our promotions and add to the already over-saturated marketing. What has marketing done for our planet, spiritually, evolution and and higher purpose as human Beings? Marketing has made us sick, fat, broke, stressed and created mass consumerism. People are more worried about getting a nice car, latest gaget or flat screen TV and a big part of this has been many marketing techniques to manipulate us into think that a growing economy is the only way. What can us as businesses do to turn this around?
The world is going through a big change and people are starting to wake up. This is going to affect marketing in the near future!
It’s time to clean marketing up! And it can start with you and me. We need to reinvent it so that it’s a force for good in the world. It needs to contribute to the elevation of humanity and our planet. Let’s step back and realise what really matters!
What is Conscious Marketing?
It’s NOT about corporate social responsibility or philanthropy.
Conscious Marketing is
about building something so fundamentally good into the heart of your business and your products and services so that people simply want to join your tribe and become your greatest advocates. It has to be real and sincere.
The Cycle of Conscious Marketing
Conscious Marketing is about alignment and ensuring all activities of the company are have a higher PURPOSE, the why behind what you do and to work more in the present moment. The finest manifestation of your purpose is your PRODUCT (or service) and it truly serves all PEOPLE involved in the production, delivery and use of your product.
Conscious Marketing is all about honesty, truth, transparency and congruency. With messages of joy, hope, love and humanity – you market YOUR business with purpose. It’s about taking a cause leadership approach and bringing your industry along with you in a spirit of collaboration rather than competition.Start thinking what this means to your business, the business you work for or a business that you use – be in the now…
I thought you might like to watch this video to really resonate with what we are saying. Why doese your job have to be a mundane 9-5?