This is going to be a big part of ranking in the future so best to get onto this now. If you provide Google+ Authorship you can place your image in the search results in the organic results in Google. See this axample attached here:
Wonder why some people’s faces are showing up in search results?
They do it by linking and then adding the Google Authorship markup to one of the links = “rich snippet.”
If the value of this isn’t obvious, consider this: according to studdies the impact of rich snippets on traffic, the number of clicks increased by 150% once the rich snippet was added. This is one of those opportunities to give yourself an almost unfair advantage in Google.
1: Verify your email address on Google+
Google wants to know that your account is real. Sometimes you have to make sure you’re using a email address with the same domain as the domain of your blog. As long as you’re posting on that domain, and the posts have the same byline as the name on your G+ account, this is enough to make the connection. But don’t hold your breath…
2: Link from your Google+ profile to your content
On the right side of the “About” page of your Google+ profile, there is a place to add “Contributor to” links. Link to your content from here. If you have a bio page on your blog, link to this bio – If you don’t have a bio page, link directly to the post itself.
3: Link from your content to your Google+ profile
From the byline or author box at the bottom of your post, link to your Google+ profile, adding “rel=author” in the link.
- If you have a bio page on your site, link to the bio with “rel=me” in the link.
- If you don’t have a bio page on your site (or if you’re having trouble getting authorship to work), link directly to your Google+ profile with “rel=author” in the link. See the sample code below.
Tip: If you use WordPress, there are plugins, such as Author Box Reloaded, that will add the markup for you. They will also add your image and icons to all the social networks.
Guest blog posts?
When you guest blog, make sure that you give the host blog the proper HTML with a link to your Google+ and the rel=author in the link. If they don’t add the markup, you don’t get the rich snippet.
Then add a link to the guest blog post itself in your “Contributor to” links. Unfortunately, linking to the homepage of the host site probably won’t work. The bad news is that you may end up with a very long list of links as time goes on.
YOUR Brand Consistency
Because you post across your own social media platforms and on your site, commenting on other people’s blogs and posting and on other people’s social media accounts, Google is following and ranking you as a person, not just your website now so you must have a plan in place now.
Google aggregates everything you do and pull it all together now. Your website will ultimately get ranked by the ‘authority’ that the author has now. This means that an author who has been well ranked by Google will help to raise the profile in the SERPS. It tracks your authority in your industry and will follow your trail as you move from place to place.
Make sure you use this!
This means that the old methods of link building will not be as important now. But you still need your own quality conent.