Google can now display the author’s name and profile picture in search results next to blog posts / news stories that they may have written. The photo links to their Google Profile page and this is called Authorship by Google and will help with your rankings in future.

This is an exampld of one of my Author images showing up for a blgo post I created.

The advantage is your Google CTRs may improve. That’s because a Google page is often chock-full of text and then people might be attracted to a result that has some visual element and you stand our from the crowd! Google can now display your name and your profile picture in search results next to stories that you have written for multiple blogs. The picture will in turn link to your Google Profile page. This is an great feature for you because you can now indirectly claim authorship of your content on Google search pages.

How do you do it?

By implementing authorship markup into a site is extremely simple and the whole thing should not take more than a few minutes.

This is how you do it:

Step 1: Create an “About Me” page on your blog, if you haven’t done that already, and link the about page to your Google Profile page.

This is important. While creating the hyperlink to your Google Profile page, do remember to add rel=”me” to the link as shown below (or see the source of my bio page).

<a href="https://profiles.google.com/your_ID"rel="me">My Profile</a>

Step 2: Next you need to ensure that all the blog stories that you have written include a link to your “About Me” page.  This hyperlink should have the rel=”author” attribute as shown below (or see the sidebar of this page for an example).

<a href="http://yourwebsite.com/about/"rel="author">My short bio</a>

Step 3: This is the last step. Sign in to your Google Profiles account and under links, add a new custom link that points to your “About Me” page. Tick the option that says “This page is specifically about me” and save the changes.

That’s it. Wait for Google to re-crawl your new content and then test your links. Open the rich snippets tool and copy-paste the URL of one of your recent stories in the preview box. If the results say verified author (see the next screenshot), you are all set.

Troubleshooting:

If Google is still not willing to display your profile picture in search pages, here are some things you can try:

1. Make sure your author page is complete with some pictures, you have written a bio and that you have linked to your other social profiles. Also, the author page should be on the same domain as your articles /stories.

2. Your Google Profile should also be complete with your bio and include links to your own site as well as your other online profiles.

3. Google will pick the picture thumbnail from your Google Profile page and thus use an actual picture of yourself (not an icon). The picture should look good even when compressed into a 50×50 thumbnail image.

Joe Brown
Graphic Designer, Online Marketer,
Print Broker, Webmaster